NP Nilsson
Vi bygger …….. tillsammans
Background
NP Nilsson is not your average building supply company. With over a hundred years of experience, deep roots in southern Sweden and a genuine commitment to their customers, they have built something that cannot be faked: trust.
But in an industry where everyone talks price and product range, a clear expression on what they actually are – and why that matters – was long overdue.
The Solution
What sets NP Nilsson apart is what happens in the conversations with their customers, whether that’s individual homeowners or commercial clients. A sense of having the right person in the right place, and that you always walk away with more than you came with.
We positioned NP Nilsson as the partner in the building project, not the supplier. From that foundation, we developed a communications concept built around a simple but powerful line: Vi bygger tillsammans (Eng. Translation: We build together).
Three words that reflect how NP Nilsson actually works with their customers: from idea to finished project, big or small. The concept serves both as a sign-off in communications and as an open-ended format that invites the audience to contribute: Vi bygger ……. tillsammans (Eng. Translation: We build ……. Together).
The concept runs through the entire brand experience, from print and sales materials to brand-building campaigns and radio. Internally, it also works as a manifesto: a shared direction for how NP Nilsson talks about themselves and with one another. The result is a brand that doesn’t just stand out and get recognized, but one that feels like home.
