The Challenge

Rutgerson Marin is a globally recognized manufacturer of high-quality, sustainable marine equipment, with production and headquarters in Marstrand since its founding in 1976. The products are designed and manufactured at the Marstrand factory and are available through retailers in over 40 countries. Despite a strong brand and a loyal customer base, Rutgerson had a limited presence in social channels. There was no sense of context, no common thread, and the communication failed to fully convey the value and craftmanship that actually lies behind the brand. The result? Low reach and weak engagement.

The Solution

To create clarity and structure, we divided the content into five categories: Products, Lifestyle, Event, Employer Branding, Sponsorships & Social Responsibility. Drawing on Rutgerson’s Brand Guidelines, we developed a visual language that differentiated these categories – making the feed fell more alive giving audiences a helping hand. With consistent publishing and storytelling rooted in reality: marine environments, people and function, the products found their place in a natural, and sometimes playful, way.

Meta Results

All results stem from entirely organic reach, no advertising or pain media was used.

Compared to the previous year:
Reach: +27%
Content interactions: +52%
Visits: + 40%
Followers: +12%

The increase in interactions shows that the content didn’t just reach more people, it also felt more relevant. A more cohesive feed strengthened recognition and tone of voice over time, while clearer categorization and consistent storytelling created better conditions for engagement. When structure, form and content work in unison, even entirely organic communication can deliver a clear and measurable impact.