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A vehicle that\u2019s not rolling when it should, isn\u2019t profitable. That\u2019s a simple truth. And although Scania vehicles come at a premium price point \u2013 for that price you naturally get very high quality and extreme reliability. Adding Scania\u2019s digital services on top of that reliability means you can truly maximize your uptime compared to operating a fleet of competing brands. The full offering of those services that can help your uptime is however very varied, and as such complicated to explain. The brief given by Scania was to help them achieve a long-term change in brand perception in terms of their uptime-offering, both in their existing customer base, and among potential customers that currently operate fleets with competing brands.<\/p>\n
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So, to position Scania as a brand that can ensure the highest possible uptime \u2013 instead of listing features and rational benefits, we opted for another strategy: To showcase people driving in environments where unplanned downtime could have very dramatic consequences, and that their brand of choice when it comes to vehicles is Scania.<\/p>\n
To get to know them and understand why they\u2019ve chosen to work with dangerous and demanding transports, rather than safe and straightforward ones. Our solution is the documentary series \u201cNo Room for Downtime\u201d. Created together with an award-winning documentary filmmaker \u2013 and allowing the focus to remain solely on the people driving the trucks, rather than the vehicles themselves. Three episodes of the series have been filmed and released so far \u2013 Iceland, Turkey and Ukraine \u2013 varying both types of transports, environments and operation types.<\/p>\n
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Considering a goal of long-term brand perception change, it\u2019s difficult to show significant change in the short term \u2013 but the documentary series has received a lot of positive attention in the short time since the November 2019 launch.<\/p>\n
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Scania No Room For DowntimeBackground A vehicle that\u2019s not rolling when it should, isn\u2019t profitable. That\u2019s a simple truth. And although Scania vehicles come at a premium price point \u2013 for that price you naturally get very high quality and extreme reliability. Adding Scania\u2019s digital services on top of that reliability means you can truly […]<\/p>\n","protected":false},"author":1,"featured_media":961,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"project_category":[4],"project_tag":[],"class_list":["post-942","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-scania"],"yoast_head":"\n