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Scania is a global brand with a long history, well-known for building premium trucks, engines and buses. Something they\u2019re less known for is developing digital services, so when they launched a smart watch for truck drivers \u2013 that was definitely newsworthy in itself. But how do you create excitement for the launch of their second generation of smart watches \u2013 when that newsworthiness was all used up? And how do you appeal to a customer base that\u2019s much more interested in rumbling V8\u2019s, turbos and torque?[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Proxima Nova Alt Regular||||||||” text_text_color=”#000000″ text_font_size=”1em” header_5_font=”Proxima Nova Alt Bold||||||||” header_5_font_size=”1.2em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
In the history of Scania, there\u2019s a specific engine that\u2019s become all but legend. The first Scania V8 \u2013 the LB140. It was the engine that in the end of the 60\u2019s gave Scania the nickname \u201cKing of the Road\u201d. After a lot of searching, we eventually managed to find an LB140 engine block in Greece. One that was beyond restoration for transport uses \u2013 but our goal was to give it new life in a different way: By melting it down, and creating a limited edition V8 watch bracelet from that very metal, to sell alongside the second generation Scania smart watch.<\/p>\n
The bracelet was launched with a very cinematic film taking us along for the ride from engine block to bracelet. We also created a behind-the-scenes video, to show the customers that it was all done for real. No shortcuts, and no cheating.<\/p>\n
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The film \u201dThe king of the Road. Reborn\u201d was published in Scania\u2019s social media channels, with more than 2.5 million followers \u2013 and was met with record braking engagement rates.<\/p>\n
So how did we get Scania fans to care about a second generation smart watch? Well, by quite literally attaching it to a physical piece of motoring history.<\/p>\n
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Scania Scania V8 BraceletBackground Scania is a global brand with a long history, well-known for building premium trucks, engines and buses. Something they\u2019re less known for is developing digital services, so when they launched a smart watch for truck drivers \u2013 that was definitely newsworthy in itself. But how do you create excitement for the […]<\/p>\n","protected":false},"author":1,"featured_media":262,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"project_category":[4],"project_tag":[],"class_list":["post-444","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-scania"],"yoast_head":"\n