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O.P. Anderson is one of the most tradition-affiliated brands in Sweden. An aquavit brand that\u2019s been a central part of our major holidays \u2013 as well as the occasional herring-lunch \u2013 for close to 130 years. But as consumption of aquavit as straight schnapps is on a slow decline, it\u2019s important even for O.P. Anderson to find new contexts for their products.<\/p>\n
The rapidly growing appreciation for well-made craft cocktails is the perfect match for high quality, expertly flavoured and barrel aged spirit such as aquavit \u2013 providing that very context O.P. Anderson needs.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Proxima Nova Alt Regular||||||||” text_text_color=”#000000″ text_font_size=”1em” header_5_font=”Proxima Nova Alt Bold||||||||” header_5_font_size=”1.2em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
So how do we position O.P. Anderson as a cocktail base for a new audience, without betraying the faithful traditional consumers that strongly feel that aquavit doesn\u2019t need to change? Well, actually by dramatizing that very notion. To let the brand itself ask the burning question: \u201c128 years of hard work. In a cocktail?\u201d[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Proxima Nova Alt Regular||||||||” text_text_color=”#000000″ text_font_size=”1em” header_5_font=”Proxima Nova Alt Bold||||||||” header_5_font_size=”1.2em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
In big part due to regulations regarding alcohol advertising, the campaign relied solely on non-traditional media and was published on a number of lifestyle platforms \u2013 packaged together with editorial content showcasing the craftsmanship and quality of O.P. Anderson.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” width=”60%” width_tablet=”78%” width_phone=”75%” width_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.vimeo.com\/video\/273310412″ _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.14.7″ _module_preset=”default” width=”60%” width_tablet=”78%” width_phone=”75%” width_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.uncleunicorn.se\/2021\/wp-content\/uploads\/2021\/10\/OP_Drinks_SoMe_Posts_1080x1340px_Drink1.jpeg” title_text=”OP_Drinks_SoMe_Posts_1080x1340px_Drink1″ _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.uncleunicorn.se\/2021\/wp-content\/uploads\/2021\/10\/OP_Drinks_SoMe_Posts_1080x1340px_Drink2.jpeg” title_text=”OP_Drinks_SoMe_Posts_1080x1340px_Drink2″ _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.14.7″ _module_preset=”default” width=”60%” width_tablet=”78%” width_phone=”75%” width_last_edited=”on|phone” custom_padding=”||70px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.uncleunicorn.se\/2021\/wp-content\/uploads\/2021\/10\/OP_Drinks_SoMe_Posts_1080x1340px_Drink3.jpeg” title_text=”OP_Drinks_SoMe_Posts_1080x1340px_Drink3″ _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.uncleunicorn.se\/2021\/wp-content\/uploads\/2021\/10\/OP_Drinks_SoMe_Posts_1080x1340px_Drink4.jpeg” title_text=”OP_Drinks_SoMe_Posts_1080x1340px_Drink4″ _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.11.2″ _module_preset=”default” background_color=”rgba(0,0,0,0.08)” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” width=”60%” width_tablet=”78%” width_phone=”75%” width_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”default” header_font=”Proxima Nova Alt Bold|700|||||||” header_font_size=”3em” module_alignment=”center” custom_padding=”|||0%|false|false” link_option_url=”https:\/\/www.uncleunicorn.se\/2021\/case\/” global_colors_info=”{}”]<\/p>\n
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O.P. Andersson 127 years of hard work. In a cocktail?Background O.P. Anderson is one of the most tradition-affiliated brands in Sweden. An aquavit brand that\u2019s been a central part of our major holidays \u2013 as well as the occasional herring-lunch \u2013 for close to 130 years. But as consumption of aquavit as straight schnapps is […]<\/p>\n","protected":false},"author":1,"featured_media":258,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"project_category":[3],"project_tag":[],"class_list":["post-402","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-o-p-andersson"],"yoast_head":"\n