[et_pb_section fb_built=”1″ _builder_version=”4.11.2″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.14.7″ _module_preset=”default” width=”60%” width_tablet=”78%” width_phone=”75%” width_last_edited=”on|phone” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Proxima Nova Alt Regular||||||||” text_font_size=”1em” header_font=”Proxima Nova Alt Light||||||||” header_font_size=”5em” header_5_font=”Proxima Nova Alt Bold|700|||||||” header_5_font_size=”1.4em” background_image=”https:\/\/www.uncleunicorn.se\/2021\/wp-content\/uploads\/2021\/10\/Screenshot-2021-10-19-at-16.18.03.png” background_position=”top_center” background_layout=”dark” max_width=”1920px” module_alignment=”center” custom_padding=”3%||2%|6%|false|false” header_font_size_tablet=”” header_font_size_phone=”2em” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.14.7″ _module_preset=”default” width=”60%” width_tablet=”78%” width_phone=”75%” width_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Proxima Nova Alt Regular||||||||” text_text_color=”#000000″ text_font_size=”1em” header_5_font=”Proxima Nova Alt Bold||||||||” header_5_font_size=”1.2em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
In the transport industry, electrification is the hottest topic by far, and 2020 marked the year when Scania took a big step towards an electrified future. They asked us to help them launch their range of electric trucks.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Proxima Nova Alt Regular||||||||” text_text_color=”#000000″ text_font_size=”1em” header_5_font=”Proxima Nova Alt Bold||||||||” header_5_font_size=”1.2em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
The Scania organisation has a distinct sustainability-focus \u2013 based on recognizing that since the transport industry is a big contributor to the global climate issue, it can also be a big contributor to the solution.\u00a0 But the responsibility of electrifying the transport industry doesn\u2019t stop at the vehicle suppliers \u2013 it requires commitment from many parties: Energy producers, electricity suppliers and those responsible for power infrastructure all need to do their part to allow electric trucks as replacements for fossil fuel vehicles. And quite naturally, responsibility also from those who buy and drive trucks. The transition requires both push and pull.<\/p>\n
Scania has decided to be a driving force to facilitate this change. To do more than just sell vehicles: To act holistically.\u00a0 We needed to invite the customers to take an active part in the way forward.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Proxima Nova Alt Regular||||||||” text_text_color=”#000000″ text_font_size=”1em” header_5_font=”Proxima Nova Alt Bold||||||||” header_5_font_size=”1.2em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
We launched the concept \u201cTake charge\u201d. Naturally as a phrase with a double meaning: The electric charge in the vehicles themselves, as well as a call to action to shoulder the responsibility in the way towards a sustainable transport future. The conceptual headline was used both stand-alone and in generic contexts, e.g. \u201ctake charge of the future\u201d \u2013 but was also used in more contextual assets, such as \u201ctake charge of the night\u201d to talk about silent night time deliveries and \u201ctake charge of the city\u201d in the context of emission free zones within cities.<\/p>\n
Visually, we decided to do something that would stand out in the Scania world \u2013 to work in a completely dark design environment. The new electric trucks only have one subtle visual difference to the conventional vehicles, a blue colour visible in details in the vehicle grill and door handles. We used that blue color, and the shape of those details as visual anchor points in the design concept \u2013 creating a distinct look.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” width=”60%” width_tablet=”78%” width_phone=”75%” width_last_edited=”on|phone” custom_padding=”||70px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.uncleunicorn.se\/2021\/wp-content\/uploads\/2021\/10\/scania-1.jpeg” title_text=”scania-1″ _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.uncleunicorn.se\/2021\/wp-content\/uploads\/2021\/10\/scania-2.jpeg” title_text=”scania-2″ _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_code _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n