{"id":1428,"date":"2026-06-29T10:53:11","date_gmt":"2026-06-29T10:53:11","guid":{"rendered":"https:\/\/www.uncleunicorn.se\/en\/?post_type=project&p=1428"},"modified":"2026-06-29T13:24:58","modified_gmt":"2026-06-29T13:24:58","slug":"communication-strategy","status":"publish","type":"project","link":"https:\/\/www.uncleunicorn.se\/en\/project\/communication-strategy\/","title":{"rendered":"Communication strategy"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”60%” min_height=”3.2px” custom_margin=”|auto|-12px|auto||” custom_padding=”21px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”60%” custom_padding=”21px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” width=”60%” width_tablet=”78%” width_phone=”75%” width_last_edited=”on|phone” custom_padding=”0px||0px|||” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Proxima Nova Alt Regular||||||||” text_font_size=”1em” header_font=”Proxima Nova Alt Light||||||||” header_font_size=”4.6em” header_5_font=”Proxima Nova Alt Bold|700|||||||” header_5_font_size=”1.4em” background_enable_image=”off” background_layout=”dark” max_width=”1920px” module_alignment=”center” custom_padding=”3%||2%|0%|false|false” text_font_size_tablet=”1em” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”1.8em” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Rutgerson Marin<\/span><\/h5>\n

Communication strategy\u00a0<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ custom_padding_last_edited=”on|tablet” _builder_version=”4.16″ _module_preset=”default” width=”60%” width_tablet=”78%” width_phone=”75%” width_last_edited=”on|tablet” custom_padding=”||0px|||” custom_padding_tablet=”||||false|false” custom_padding_phone=”||||false|false” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.uncleunicorn.se\/en\/wp-content\/uploads\/2026\/06\/Rutgerson_Logo.png” title_text=”Rutgerson_Logo” _builder_version=”4.27.4″ _module_preset=”default” min_height=”0px” custom_margin=”||-1px||false|false” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.uncleunicorn.se\/en\/wp-content\/uploads\/2026\/06\/Reach.jpg” title_text=”Reach” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Proxima Nova Alt Regular||||||||” text_text_color=”#000000″ text_font_size=”1em” header_5_font=”Proxima Nova Alt Bold||||||||” header_5_font_size=”1.2em” inline_fonts=”Proxima Nova Alt Light,Proxima Nova Alt Regular” global_colors_info=”{}” custom_margin=”||30px|||” custom_padding=”||0px|||”]<\/p>\n

The Challenge<\/h4>\n

 <\/p>\n

Rutgerson Marin is a globally recognized manufacturer of high-quality, sustainable marine equipment, with production and headquarters in Marstrand since its founding in 1976. The products are designed and manufactured at the Marstrand factory and are available through retailers in over 40 countries. Despite a strong brand and a loyal customer base, Rutgerson had a limited presence in social channels. There was no sense of context, no common thread, and the communication failed to fully convey the value and craftmanship that actually lies behind the brand. The result? Low reach and weak engagement.<\/p>\n

<\/span><\/p>\n

The Solution<\/h5>\n

To create clarity and structure, we divided the content into five categories: Products, Lifestyle, Event, Employer Branding, Sponsorships & Social Responsibility. Drawing on Rutgerson\u2019s Brand Guidelines, we developed a visual language that differentiated these categories \u2013 making the feed fell more alive giving audiences a helping hand. With consistent publishing and storytelling rooted in reality: marine environments, people and function, the products found their place in a natural, and sometimes playful, way.<\/p>\n

<\/h5>\n
Meta Results<\/h5>\n

All results stem from entirely organic reach, no advertising or pain media was used.<\/p>\n

Compared to the previous year:
Reach: +27%
Content interactions: +52%
Visits: + 40%
Followers: +12%<\/p>\n

The increase in interactions shows that the content didn\u2019t just reach more people, it also felt more relevant. A more cohesive feed strengthened recognition and tone of voice over time, while clearer categorization and consistent storytelling created better conditions for engagement. When structure, form and content work in unison, even entirely organic communication can deliver a clear and measurable impact.<\/p>\n

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+ Case<\/h1>\n

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