{"id":1273,"date":"2022-12-14T10:54:09","date_gmt":"2022-12-14T10:54:09","guid":{"rendered":"https:\/\/www.uncleunicorn.se\/b2b-copy\/"},"modified":"2023-02-21T14:38:35","modified_gmt":"2023-02-21T14:38:35","slug":"b2b_communication","status":"publish","type":"page","link":"https:\/\/www.uncleunicorn.se\/en\/b2b_communication\/","title":{"rendered":"B2B"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.14.7″ _module_preset=”default” background_color=”#ffffe4″ background_enable_image=”off” module_alignment=”center” min_height=”3552px” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” animation_style=”fade” background_last_edited=”on|phone” background_enable_color_tablet=”off” background_enable_color_phone=”off” background_enable_image_tablet=”off” background_enable_image_phone=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” width=”58%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”||-25px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”|700|||||||” text_font_size=”34px” header_text_align=”center” header_font_size=”25px” header_4_text_color=”#FFFFFF” background_color=”#f5ce7a” text_orientation=”center” width=”11%” width_tablet=”11%” width_phone=”33%” width_last_edited=”on|phone” module_alignment=”left” min_height=”46.5px” custom_margin=”0px||0px|0px|false|false” custom_padding=”12px|0px|0px|0px|false|false” border_radii=”on|11px|11px|11px|11px” global_colors_info=”{}”]<\/p>\n

B2B<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Proxima Nova Alt Regular||||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”Proxima Nova Alt Light|300|||||||” header_text_align=”left” header_font_size=”3em” background_enable_image=”off” background_layout=”dark” width=”100%” width_tablet=”auto” width_phone=”100%” width_last_edited=”on|desktop” custom_margin=”44px||||false|false” custom_padding=”|0px|15px||false|false” header_font_size_tablet=”” header_font_size_phone=”2em” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

B2B communications built on experience<\/span><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Proxima Nova Alt Regular||||||||” text_text_color=”#000000″ text_font_size=”1.3em” text_line_height=”1.6em” header_font=”Proxima Nova Alt Light|300|||||||” header_text_align=”left” header_text_color=”#000000″ header_3_text_color=”#000000″ background_enable_image=”off” background_layout=”dark” width_tablet=”100%” width_phone=”” width_last_edited=”on|phone” custom_margin=”||20px||false|false” custom_margin_tablet=”” custom_margin_phone=”11px||22px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” text_line_height_tablet=”1.6em” text_line_height_phone=”1.6em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

In your organizations \u2013 our clients \u2013 we generally find copious amounts of detailed\u00a0 knowledge and expertise. About the industry, the offering segment, the competitors, and quite naturally about your own products or services. We find this to be the key to efficiently\u00a0 create brand value and drive businesses forward. In combination with skillfully created packaging that is \u2013 and that\u2019s our expertise: <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.14.7″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”58%” min_height=”214.7px” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”21px||0px||false|false” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.uncleunicorn.se\/wp-content\/uploads\/2023\/02\/UU_ikon_Destillera_2.svg” title_text=”UU_ikon_Destillera_2″ _builder_version=”4.14.7″ _module_preset=”default” width=”19%” width_tablet=”59%” width_phone=”62%” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”26px||||false|false” custom_margin_tablet=”26px||||false|false” custom_margin_phone=”6px||||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”|800|||||||” text_text_color=”#000000″ text_font_size=”17px” text_orientation=”center” width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|tablet” custom_margin_tablet=”20px||||false|false” custom_margin_phone=”24px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Distilling <\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_orientation=”center” max_width=”87%” module_alignment=”center” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

To take something complex, and distill it into something clear and distinct.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”21px||0px||false|false” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.uncleunicorn.se\/wp-content\/uploads\/2023\/02\/UU_ikon_Strukturera.svg” title_text=”UU_ikon_Strukturera” _builder_version=”4.14.7″ _module_preset=”default” width=”24%” width_tablet=”56%” width_phone=”62%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”35px||||false|false” custom_margin_tablet=”89px||||false|false” custom_margin_phone=”31px||||false|false” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”||19px||false|false” custom_padding_phone=”||19px||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”24%”][\/et_pb_image][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”|800|||||||” text_text_color=”#000000″ text_font_size=”17px” text_orientation=”center” custom_margin_tablet=”” custom_margin_phone=”22px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Structuring <\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_orientation=”center” global_colors_info=”{}”]<\/p>\n

To structure a narratives the recipient can follow without effort.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”21px||0px||false|false” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.uncleunicorn.se\/wp-content\/uploads\/2023\/02\/UU_ikon_Anpassa_2.svg” title_text=”UU_ikon_Anpassa_2″ _builder_version=”4.14.7″ _module_preset=”default” width=”20%” width_tablet=”54%” width_phone=”50%” width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”27px||||false|false” custom_margin_tablet=”40px||||false|false” custom_margin_phone=”40px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”20%”][\/et_pb_image][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”|800|||||||” text_text_color=”#000000″ text_font_size=”17px” text_orientation=”center” custom_margin=”0px||||false|false” custom_margin_tablet=”13px||||false|false” custom_margin_phone=”12px||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”9px||||false|false” custom_padding_tablet=”9px||||false|false” custom_padding_phone=”9px||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Adapting<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_orientation=”center” global_colors_info=”{}”]<\/p>\n

To communicate in both style and tonality in a way that truly reflects the brand.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”21px||0px||false|false” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.uncleunicorn.se\/wp-content\/uploads\/2023\/02\/UU_ikon_Skapa.svg” title_text=”UU_ikon_Skapa” _builder_version=”4.14.7″ _module_preset=”default” width=”24%” width_tablet=”58%” width_phone=”59%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”23px||||false|false” custom_margin_tablet=”16px||20px||false|false” custom_margin_phone=”29px||21px||false|false” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”6px||||false|false” custom_padding_phone=”6px||0px||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”|800|||||||” text_text_color=”#000000″ text_font_size=”17px” text_orientation=”center” custom_margin_tablet=”” custom_margin_phone=”21px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Creating <\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ text_orientation=”center” global_colors_info=”{}”]<\/p>\n

And of course to create entirely new brand stories.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” width=”58%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|phone” custom_margin=”22px||||false|false” custom_margin_tablet=”20px||||false|false” custom_margin_phone=”44px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

9 perspectives for successful B2B-communications<\/span><\/span><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

And to help put you in our frame of mind \u2013 we\u2019ve created a model of sorts, to explain the foundation for our view on B2B-communications: Nine perspectives addressing how to think, work and communicate.<\/span> <\/span><\/p>\n

[\/et_pb_text][et_pb_video src=”https:\/\/vimeo.com\/780638645″ _builder_version=”4.14.7″ _module_preset=”default” custom_margin=”23px||||false|false” global_colors_info=”{}”][\/et_pb_video][et_pb_video src=”https:\/\/vimeo.com\/768449213″ _builder_version=”4.14.7″ _module_preset=”default” custom_margin=”20px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” width=”63%” width_tablet=”87%” width_phone=”87%” width_last_edited=”on|phone” custom_margin=”-1px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.uncleunicorn.se\/en\/wp-content\/uploads\/2023\/02\/B2B_Case_Montage_ENG_2.jpg” title_text=”B2B_Case_Montage_ENG_2″ show_bottom_space=”off” force_fullwidth=”on” _builder_version=”4.14.7″ _module_preset=”default” module_alignment=”center” custom_margin=”-20px||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” width=”58%” custom_margin=”||0px||false|false” custom_padding=”||4px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” width_tablet=”” width_phone=”91%” width_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Read more about our other business areas <\/span>here!<\/a><\/span><\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

B2BB2B communications built on experienceIn your organizations \u2013 our clients \u2013 we generally find copious amounts of detailed\u00a0 knowledge and expertise. About the industry, the offering segment, the competitors, and quite naturally about your own products or services. We find this to be the key to efficiently\u00a0 create brand value and drive businesses forward. In […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-1273","page","type-page","status-publish","hentry"],"yoast_head":"\nB2B - Uncle Unicorn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uncleunicorn.se\/en\/b2b_communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B - Uncle Unicorn\" \/>\n<meta property=\"og:description\" content=\"B2BB2B communications built on experienceIn your organizations \u2013 our clients \u2013 we generally find copious amounts of detailed\u00a0 knowledge and expertise. About the industry, the offering segment, the competitors, and quite naturally about your own products or services. We find this to be the key to efficiently\u00a0 create brand value and drive businesses forward. In […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uncleunicorn.se\/en\/b2b_communication\/\" \/>\n<meta property=\"og:site_name\" content=\"Uncle Unicorn\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-21T14:38:35+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.uncleunicorn.se\\\/en\\\/b2b_communication\\\/\",\"url\":\"https:\\\/\\\/www.uncleunicorn.se\\\/en\\\/b2b_communication\\\/\",\"name\":\"B2B - Uncle Unicorn\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uncleunicorn.se\\\/en\\\/#website\"},\"datePublished\":\"2022-12-14T10:54:09+00:00\",\"dateModified\":\"2023-02-21T14:38:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.uncleunicorn.se\\\/en\\\/b2b_communication\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.uncleunicorn.se\\\/en\\\/b2b_communication\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.uncleunicorn.se\\\/en\\\/b2b_communication\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.uncleunicorn.se\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B2B\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.uncleunicorn.se\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.uncleunicorn.se\\\/en\\\/\",\"name\":\"Uncle Unicorn\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.uncleunicorn.se\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2B - Uncle Unicorn","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.uncleunicorn.se\/en\/b2b_communication\/","og_locale":"en_US","og_type":"article","og_title":"B2B - Uncle Unicorn","og_description":"B2BB2B communications built on experienceIn your organizations \u2013 our clients \u2013 we generally find copious amounts of detailed\u00a0 knowledge and expertise. About the industry, the offering segment, the competitors, and quite naturally about your own products or services. We find this to be the key to efficiently\u00a0 create brand value and drive businesses forward. In […]","og_url":"https:\/\/www.uncleunicorn.se\/en\/b2b_communication\/","og_site_name":"Uncle Unicorn","article_modified_time":"2023-02-21T14:38:35+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.uncleunicorn.se\/en\/b2b_communication\/","url":"https:\/\/www.uncleunicorn.se\/en\/b2b_communication\/","name":"B2B - Uncle Unicorn","isPartOf":{"@id":"https:\/\/www.uncleunicorn.se\/en\/#website"},"datePublished":"2022-12-14T10:54:09+00:00","dateModified":"2023-02-21T14:38:35+00:00","breadcrumb":{"@id":"https:\/\/www.uncleunicorn.se\/en\/b2b_communication\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.uncleunicorn.se\/en\/b2b_communication\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.uncleunicorn.se\/en\/b2b_communication\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.uncleunicorn.se\/en\/"},{"@type":"ListItem","position":2,"name":"B2B"}]},{"@type":"WebSite","@id":"https:\/\/www.uncleunicorn.se\/en\/#website","url":"https:\/\/www.uncleunicorn.se\/en\/","name":"Uncle Unicorn","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.uncleunicorn.se\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.uncleunicorn.se\/en\/wp-json\/wp\/v2\/pages\/1273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uncleunicorn.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.uncleunicorn.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.uncleunicorn.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uncleunicorn.se\/en\/wp-json\/wp\/v2\/comments?post=1273"}],"version-history":[{"count":2,"href":"https:\/\/www.uncleunicorn.se\/en\/wp-json\/wp\/v2\/pages\/1273\/revisions"}],"predecessor-version":[{"id":1326,"href":"https:\/\/www.uncleunicorn.se\/en\/wp-json\/wp\/v2\/pages\/1273\/revisions\/1326"}],"wp:attachment":[{"href":"https:\/\/www.uncleunicorn.se\/en\/wp-json\/wp\/v2\/media?parent=1273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}