{"id":1207,"date":"2022-12-07T11:54:10","date_gmt":"2022-12-07T11:54:10","guid":{"rendered":"https:\/\/www.uncleunicorn.se\/b2b-copy\/"},"modified":"2023-02-21T14:39:07","modified_gmt":"2023-02-21T14:39:07","slug":"b2c_communication","status":"publish","type":"page","link":"https:\/\/www.uncleunicorn.se\/en\/b2c_communication\/","title":{"rendered":"B2C"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffe4&#8243; background_enable_image=&#8221;off&#8221; module_alignment=&#8221;center&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;&#8221; height_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; animation_style=&#8221;fade&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_color_tablet=&#8221;off&#8221; background_enable_color_phone=&#8221;off&#8221; background_enable_image_tablet=&#8221;off&#8221; background_enable_image_phone=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;58%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-68px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.11.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_font_size=&#8221;34px&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;25px&#8221; header_4_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#ff6248&#8243; text_orientation=&#8221;center&#8221; width=&#8221;11%&#8221; width_tablet=&#8221;11%&#8221; width_phone=&#8221;38%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; min_height=&#8221;46.5px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;12px|0px|0px|0px|false|false&#8221; border_radii=&#8221;on|11px|11px|11px|11px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>B2C<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Proxima Nova Alt Regular||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; header_font=&#8221;Proxima Nova Alt Light|300|||||||&#8221; header_text_align=&#8221;left&#8221; header_font_size=&#8221;3em&#8221; background_enable_image=&#8221;off&#8221; background_layout=&#8221;dark&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;auto&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;33px||-20px||false|false&#8221; custom_margin_tablet=&#8221;33px||-20px||false|false&#8221; custom_margin_phone=&#8221;||-49px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;17px|0px|36px||false|false&#8221; custom_padding_tablet=&#8221;17px|0px|36px||false|false&#8221; custom_padding_phone=&#8221;17px|0px|36px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;2em&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><span style=\"font-weight: 400; color: #000000;\">Where do you draw the line that separates product and brand?<\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Proxima Nova Alt Regular||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.3em&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;Proxima Nova Alt Light|300|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_2_text_color=&#8221;#ff6248&#8243; header_3_text_color=&#8221;#000000&#8243; background_enable_image=&#8221;off&#8221; background_layout=&#8221;dark&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||3px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;11px||22px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;14px||||false|false&#8221; text_line_height_tablet=&#8221;1.6em&#8221; text_line_height_phone=&#8221;1.6em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"color: #ff6248;\"><span style=\"font-weight: 400;\">Sometimes a product is just a product. But for all the other times, the brand matters.<\/span><\/span><span style=\"color: #ff6248;\"><\/span><span style=\"color: #ff6248;\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Not only to make one specific product shine brighter than others. But brands also imbue products with history, quality aspirations and values \u2013 or to put it simply; a context. And humans love context. So that\u2019s what we do. Identifying and packaging that certain something that separates one brand or product from another \u2013 and laying it out clearly for the recipient.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.uncleunicorn.se\/wp-content\/uploads\/2023\/02\/B2C-comp_low.jpg&#8221; title_text=&#8221;B2C-comp_low&#8221; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;25px||14px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">A few examples of work we\u2019ve done together with our B2C clients.<\/span><\/i><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;58%&#8221; width_tablet=&#8221;87%&#8221; width_phone=&#8221;78%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;35px||||false|false&#8221; custom_padding=&#8221;3px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;56px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h4><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Read more about our other business areas <\/span><\/span><span style=\"color: #000000;\"><a href=\"https:\/\/www.uncleunicorn.se\/en\/business_areas\"><span style=\"color: #ff6248;\">here!<\/span><\/a><\/span><\/h4>\n<h4><\/h4>\n<p><span style=\"text-decoration: underline;\"><\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2CWhere do you draw the line that separates product and brand?Sometimes a product is just a product. But for all the other times, the brand matters. Not only to make one specific product shine brighter than others. But brands also imbue products with history, quality aspirations and values \u2013 or to put it simply; a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-1207","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2C - Uncle Unicorn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uncleunicorn.se\/en\/b2c_communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2C - Uncle Unicorn\" \/>\n<meta property=\"og:description\" content=\"B2CWhere do you draw the line that separates product and brand?Sometimes a product is just a product. 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